We created a predictive algorithm that leverages publicly available data on US consumers to predict personality or psychological types. We’ve further added attributes based upon psychological types, creating PYCO scores related to activities like communication style preference, preference for professional versus peer reviews, call to action structure and even targeted audiences. While continually expanding, currently the database of personality scores stands at approximately 2.0 billion scores on approximately 181 million consumers.
With its PYCO scores, PYCO has operationalized the 100-year-old psychology work, the work of eminent thinkers in the field of psychology like Carl Jung/Abraham Maslow. Carl Jung was a pioneering psychologist in the development of the concept of psychological or personality typing. The concept of psychological or personality typing was then expanded on by Isabel Briggs Myers with the creation of the Myers-Briggs Type Indicator (MBTI). Personality psychology is a branch of psychology in academia.
Introvert: She is a private type and not interested in high energy events. She prefers small group or party size when hanging out. To reach her, you have to write to her.
Strong Feeling: She is more likely to use and read Customer review than Editorial review when evaluating her interest in a book.
P3ISFJ: As a P3ISFJ, she has high respect for facts and data. Company may want to approach her with good reviews, strong research findings, and well-organized flow of information. Communication must be clear and straightforward manner. Loyalty is extremely strong with this personality type. She seeks good “value” items.