Pyco Inc

Personality Algorithm Breakthrough

It's coming...

the highly-anticipated search platform for consumers…

  • 1Know Personality
  • 2Get Communication Tips
  • 3Win Friends
You will be able to search:
  • most sport players, prominent business people, politicians, and celebs in the world
  • most US adults
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Intelligence Algorithm

About PYCO

Personality Algorithm Breakthrough.

We created a predictive algorithm that leverages publicly available data on US consumers to predict personality or psychological types. We’ve further added attributes based upon psychological types, creating PYCO scores related to activities like communication style preference, preference for professional versus peer reviews, call to action structure and even targeted audiences. While continually expanding, currently the database of personality scores stands at approximately 2.0 billion scores on approximately 181 million consumers.

With its PYCO scores, PYCO has operationalized the 100-year-old psychology work, the work of eminent thinkers in the field of psychology like Carl Jung/Abraham Maslow. Carl Jung was a pioneering psychologist in the development of the concept of psychological or personality typing. The concept of psychological or personality typing was then expanded on by Isabel Briggs Myers with the creation of the Myers-Briggs Type Indicator (MBTI). Personality psychology is a branch of psychology in academia.

Business As Unusual.

The business landscape has changed. Customers are not only more difficult to acquire, keep, and grow, but also much harder to please, engage, connect, communicate, and build relationship with than ever before. Customers also own the relationship—not the company. Business success today requires a new depth of customer insight—an insight that is beyond any demographic, buyer, interest, financial, and lifestyle data. That insight is personality. Personality is the root of all behaviors, feelings, attitudes, desires, and needs. Personality is the piece that makes us unique. You use personality information to engage, connect, communicate, sell, and build relationship with customers. Keep in mind, we today can no longer think in terms of transactions, we think in terms of relationships. PYCO scores assist you in understanding your customers in a way that can help you forge a strong and trusting relationship with them.


We are habitual creatures.  Our brains may be complex, but our behaviors are not.  We act the same way over and over again—life, social, relationship, etc.  Because we are habitual creatures, an intelligence algorithm can be written by using publicly available data to connect us to one of the 16 psychological or personality types.

How we build PYCO Scores?

  1. US adults (age 18 and above)
  2. Input and transform publicly available data
  3. Feed into approx. 1,500 pages long intelligence algorithm
  4. Generate Emotions DNA values
  5. Output 16 Psychological or Personality Types
ProcessChart Name and Address are the only two matching inputs needed to know one’s psychological type. Evolution

Many Uses of Personality/Psychological Types

  • Marketing Sales
  • HR
  • Relationships
  • Travel & Hospitality
  • Computer Gaming
  • Education
  • Medical
  • Financial
  • Insurance
  • Real Estate
  • Politics
  • News
  • Social Media

"Same message, delivered differently"

Data Difference

Demographic View
  • Gender: Female
  • Age: 25 – 34
  • Household Income: $70K – $100K
  • Marital Status: Married
  • Education: High School
  • Family Size: 4
  • Occupation: Teacher
  • Religion: Protestant
  • Race: White


This is more like data field, variable, or indicator
Psychographic View
  • Mom
  • Has a child between 5 months and 9 months
  • She carries a platinum card and shops online
  • Spends $500+/Month online
  • She is in the middle socio-economic rank
  • Belongs to a book club
  • Lives in the upper-middle community


This describes her lifestyle/social class. Survey and focus group studies are some of the ways to measure/identify lifestyle
Personality View

Introvert: She is a private type and not interested in high energy events. She prefers small group or party size when hanging out. To reach her, you have to write to her.

Strong Feeling: She is more likely to use and read Customer review than Editorial review when evaluating her interest in a book.

P3ISFJ: As a P3ISFJ, she has high respect for facts and data. Company may want to approach her with good reviews, strong research findings, and well-organized flow of information. Communication must be clear and straightforward manner. Loyalty is extremely strong with this personality type. She seeks good “value” items.


This shows how she likes to be approached, how she collects information, and how she makes decision. Personality is highly predictive because it is the root of all behaviors, feelings, attitudes, and needs.